Founder & Managing Partner
București · România
Alina Conu
20 years of experience in consulting and organizational transformation.
Organizational DevelopmentBusiness Transformation
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We transform business.Measurably.
We transform business.
At Kapital Advisory, we believe that people are essential to any organization, but transformation only begins when they understand why change is necessary and choose to support it.
“Transformation is not just an intention — it is involvement and implementation.”
About · Kapital Advisory
How we see things
“Transformation is not just an intention — it is involvement and implementation.”
At Kapital Advisory, we believe that people are essential to any organization, but transformation only begins when they understand why change is necessary and choose to support it.
About usOur philosophy
Managing partnerAlina Conu
Methodology
Business Transformation
Organizational transformation is not a project. It is a real process, most often a lengthy one, that involves people.
Our 4-phase framework
A real, measurable journeyDiscover
Echipa noastră
Meet the Team
The dedicated professionals behind Kapital Advisory.
Senior Adviser
București · România
Ioana Iordanca
Over 20 years of experience in coaching, customer experience, and business development across corporate, governmental, and diplomatic environments.
Executive CoachingLeadership DevelopmentCustomer Experience
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Leadership & Communication Facilitator
București · România
Teodor Ghiță
Over 25 years of experience in acting, improvisation, directing, and group work.
Communication & InfluencePublic SpeakingExecutive Presence
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Senior Consultant & C-Level Executive
București · România
Andrei Badarau
A management consultant specializing in turnaround, restructuring, interim management, and M&A — an MBA and ACCA-certified IFRS expert.
Turnaround & RestructuringMergers & AcquisitionsInterim Management
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WHAT OUR
PARTNERS SAY.
Partnerships built on clarity and trust.
With Alina Conu and her team we never once had the feeling that we were working with just another supplier. They understand the business, they stay close to management, and they come with solutions that work in practice.
Valeriu Iftime
President, Elsaco
Psihologie
Gossip weighs heavily even when weighed in feathers
There is an old parable about gossip, which I will leave below: A man went to a wise man and told him that he regretted all the bad things he had said about another man, asking him to help him somehow. (This situation is a good one, because the man had a form of regret. This is something we rarely see these days.) 😇
June 16, 2026
Psihologie
Your brain doesn't see reality. It makes predictions
June 2, 20265min read
Psihologie
Since it's the month of love — let's also talk about love at the workplace
A sensitive, controversial and judged topic. But who is there to judge love? Who reserves that right? Love comes first. It is sovereign.
February 25, 20262min read
The first step is an honest conversation.
Every collaboration begins with an open conversation.